Marketing
World ClassMarketing
Here is my 68 POINT marketing plan that I can offer to my sellers.
- Howard Hanna’s “100% Money Back Guarantee”
- My “World Class Guarantees and Rewards”
- My “Communication Guarantee”
- Video tour of your home
- 35 photos of your home
- Drone photography
- “Text to Video” program
- Weekly seller report
- New York seller agency law disclosure
- “Homes of Distinction” program
- Pre-listing home inspection
- Sales activity for the past 6-18 months
- “Average Days on the Market” report
- “Comparable Market Analysis” (CMA)
- Competitive properties on the market
- Properties that have been withdrawn
- Competitive properties under contract
- Properties that have recently closed
- Competitive listings that have expired
- Obtain information for the listing
- Property updating and staging tips
- Prepare the profile sheet for the MLS listing
- BN Home weekly print advertisement
- 2 Find Your Home print advertisement
- My “Marketability Scorecard” report
- “Open to Close” program
- Inclusion of a one year home warranty
- Virtual tour and photos on HH’s website
- Marketing on related real estate websites
- Internet exposure on the top Realtor websites
- Compile a list of repairs and maintenance items
- Pricing strategy based on the market conditions
- Equity analysis and net figures
- Report of buyers searching in your neighborhood
- Present at HH’s agents’ sales meetings
- Present to all HH’s offices
- My “Corporate Elite” program
- HH’s relocation services
- Single internet home web address
- YouTube listing for added exposure
- My “Certified Pre-Owned” (CPO) home program
- On-site marketing booklet for the property
- Direct contact yard signage
- Installation of a secure, hi-tech lockbox
- Yard, Directional and Open House signage
- Automatic email distribution to buyers
- Produce, print and mail “Just Listed” cards
- MLS and internet marketing of open houses
- MLS and internet marketing of price adjustments
- Distribute color brochures of your home
- Showing Time appointment service
- Contact other real estate agents / companies
- Showing instructions for buyer’s agents
- Conduct and cater a broker’s open
- Neighborhood notices of open house
- Host the open houses and give away gift cards
- Conduct private showings of the property
- Marketing listing activity report
- “Rapid Response” Program
- “One Stop” homeownership services
- Personal follow-up calls on all showings
- Review all broker’s open house comment cards
- Contact all of my past and present clients
- Multi-level lead intake system
- Mass marketing email campaign
- Showing feedback reports
- Internet traffic reports
- Customer service response tracking reports